Economics is in the soul of every Bengali man (e.g. Amartya Sen, Muhammad Yunus, ...), though I began my formal study only in business school. Despite the appeal of economic analysis, it's hard not to notice that so often, psychology, not "rationality," is the decider. Kinda like George.
Where economics and psychology overlap lies the field of "behavioral economics," described in Dan Ariely's wonderfully readable Predictably Irrational. You know that question "If you could have dinner with anyone, whom would you choose?" Dan is my choice. Insightful thinker, and apparently also a really decent guy. I just learned from Wikipedia that Dan was a Business PhD student at Duke right when I might have been there, if I'd pushed to get off the waitlist! Oh well. If he got my spot, then not going was for a good cause.
In this blog, I'll discuss applications of behavioral economics for entrepreneurs and marketers, with plenty of case studies - including my own. Join me for a journey of exploration.
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